Innovation is Human-centered
Design thinking uses a Human-centred approach to solve problems. It enables organisations to develop a systematic approach to developing innovation using insights from your customers and end-user base to uncover hidden or unmet needs. Design thinking can be used for everyday challenges and helps you develop ideas, solutions, products, services, processes and strategies.
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Not just for designers
Design thinking isn't a skill set reserved only for those creative types. Design thinking can and is used by people who aren’t necessarily trained as designers. It enables everyone to use creative tools and methodologies to address a vast range of challenges in their business or organisation. Finding ideas and solutions using a customer/end-user centric approach. |
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A walk in their shoes.
People are the key to finding solutions to all problems. Empathy is a key driver in Design thinking as it enables you to respond to any latent need by developing innovative products, services, strategies and systems that work. By putting yourself in the shoes of your customers, suppliers, employees or end-users, you are able to develop a deep emotional understanding of the challenges they face and create better solutions for them. |
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Insights
Gain insights and moments of inspiration from your customers by walking in their shoes. Learn about their day to day behaviours and habits. Immerse yourself in their world through observation, listening and doing.
Gain insights and moments of inspiration from your customers by walking in their shoes. Learn about their day to day behaviours and habits. Immerse yourself in their world through observation, listening and doing.
Ideation
Generate ideas from everything you learnt about your customers. Identify the best opportunities to explore and create a prototype. Test your prototype with your customers and refine the solution based on their feedback.
Generate ideas from everything you learnt about your customers. Identify the best opportunities to explore and create a prototype. Test your prototype with your customers and refine the solution based on their feedback.
Implementation
Finalise the prototype design solution with further feedback. Make the necessary refinements and then build the business case to get your idea/solution ready to go to market.
Finalise the prototype design solution with further feedback. Make the necessary refinements and then build the business case to get your idea/solution ready to go to market.
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Design thinking solutions need to be desirable, viable
and feasible before you can begin to implement them. But start with desirable and see where it takes you. |
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